Direct Marketing Direct marketing or direct mail is not synonymous with junk or "schlock". In today's ultra-cluttered media environment, marketers need ways to streamline their message and get it to those most likely to purchase. Accordingly, direct mail done well, remains a highly efficient and ultra-creative way to get your audience's attention. It only loses its luster when the medium is misused or when expectations exceed economic realities. If you do direct marketing right, you will get a return on your investment. And if it's creative and market-wise, the return should be higher than the investment. |